A bit of history

In 1985 Alain Moron has been chosen by the Chinese families Go and Tan to launch their brand GO-TAN in France. They hired a French designer to develop a special packaging for France and decided to invest in a fully automated Japanese packing machine.

End of 1986 “Pétales à la crevette” GO-TAN, the popular Indonesian prawn crackers, were introduced on the shelves of the largest French hypermarkets with an immediate success.

Step by step TWF has increased its brands portfolio with dry, fresh and frozen foods and has entered various distribution channels, retail chains, cash & carry, food service and industry.

Even today our teams launch new products with the same energy and enthusiasm.

We love facing new challenges and our focus on the brands we trust remains the same.A bit of history

Our expertise

Our know-how relies on our sales & marketing services we deliver to our customers and our industrial partners.

We first learn the culture of a new brand and stick to it. Then we like to convey its unique selling points to our clients.

Introducing new brands in France and in western countries

Introducing new brands in France and in western countries

We give full support to our industrial partners.

We work closely with the brand owners. Our marketing & communication team is in charge of the best brand building strategy for each of them.

We care about listings, promotions, POS activities, labels customization, packaging design, social media, events, PR, trade shows and more. Our latest achievements : 2 LSA Innovation Awards in a row, in 2016 for NISSIN Soba cup range (snacking category) and in 2017 with our salty macaroons for Auchan caterer departments.

Our Quality Assurance & R&D department makes sure each product complies with EU regulations.

TWF is a full member of ESMA (European Sales & Marketing Association), the renowned European association of importers of international food brands.

Keeping our eggs in different baskets

Our sales forces contribute to our clients success.

• EPIDIS, TWF Retail subsidiary, takes care of the main supermarkets chains and independent trade.

Our field sales managers have a strong reputation in merchandising and POS activities. They are known for their professional achievements. In 2017, they are the winner of LSA Sales force Awards - In-store event category.

EPIDIS is a FEEF member, a national club of 750 French entrepreneurs working closely with the retail chains.

• FRAIDIS, TWF Hospitality & Gastronomy subsidiary, is fully dedicated to the Food Service clients.

Our regional sales managers have a lot of passion and pride about their products. Their main contacts are Executive Chefs, F&B directors, independent Deli Boutiques.

FRAIDIS is a loyal partner of the Chefs association EURO-TOQUES, founded in 1986 by the 3* Chefs, Paul Bocuse and Pierre Romeyer.

• NORPASS, TWF Industry subsidiary, meets the requirements and expectations of our industrial customers.

Keeping our eggs in different baskets

Conveying our passion and our expertise

Conveying our passion and our expertise
Our culinary & sommelier chefs at our clients' service.

Transmitting knowledge through higher education is a TWF key pillar.

Our culinary and sommelier chefs offer their services to our professional clients to help them to develop new food and tea menus. They frequently attend regional and national events.

Alain Moron was lucky enough to start working with Dilmah, a family owned company growing the finest Ceylon teas. Alain fell in love of this unique vertically integrated producer of Single Origin and Ethical Teas.

Merrill J. Fernando, the well-known founder of Dilmah teas, and his sons Dilhan and Malik, shared with Alain their philosophy of commitment to “Business is a matter of human service”.

In 2009 TWF and Dilmah partnered with the Institute Paul Bocuse and founded the Dilmah School of Tea, the 1st international school of tea. TWF is involved in the teaching of tea to students originating from 40 countries to graduate from the Institute Paul Bocuse.

Alain has been trained in Sri Lanka by Dilmah and decided to send his staff and sales forces to the Dilmah School of Tea in the Ceylon tea gardens. Then Alain recruited a chef sommelier to transmit in France his passion for tea to his hospitality & gastronomy clients.

To convey tea education to more aficionados TWF logically became the tea partner of two French associations: UDSF, bringing together the best chefs sommeliers and ANEPHOT, a network of 60 private Hospitality & Tourism high schools.

Our 7 golden rules

Quality foods

Quality foods

Competitive prices

Competitive prices

Long term vision and exclusivity in our territories

Long term vision and exclusivity in our territories

Transparent and reliable industrial partners

Transparent and reliable industrial partners

Innovative manufacturers

Innovative manufacturers

Convenient products

Convenient products

Ethical and sustainable products

Ethical and sustainable products